NUMBERS

Often times I get questions such as:

• How do I get clients?
• How do I get more people to attend my workshops?
• How do I get more people to attend my classes?

I know when trainers are asking this question they are asking because they have struggled and they are frustrated with their own results.

I know how they feel I have been there.



But the answer is simple “NUMBERS”. If you are looking to attract more clients, workshop and class attendees you need to get you message out in front of as many people as possible.

Yeah, so what kind of numbers are we talking about?

In my experience 10% of the people you reach out to will become a paying customer. So if for example you would like to have:

• 100 new clients then you need to contact 1,000 prospects
• 10 attendees in your workshop then you need to contact 100 prospects
• 25 people in your classes then you need to contact 250 prospects

Get the picture?

So, what you need to do now is set some goals.

• How many clients do you want?
• How many workshop attendees do you want?
• How many people do you want to attend your classes?

Once you set the goal then you can begin the “EXECUTION” process.

As a side note 10% is a reachable number and my experience is based on face to face interactions. With the onset of the social media boom your percentages will drop I would say 1-3% is an obtainable goal.

Funding a Fitness Business

Starting your own fitness business can definitely be an exciting proposition. However, finding funding for it may not be so. In fact, it can be a very stressful task.

Starting a fitness business, whether opening a gym or a complete fitness center, requires a huge outlay of funds. So, before you start looking for funding, the first thing you need to do is prepare a business plan. The business plan must include all the details of your fitness business, from the type of fitness equipment you intend to have to the place you plan to open or rent your fitness center.

Doing this will give you a clear idea about the kind of funding you will require. However, starting a fitness business is not the only time you require funding. You will also need it if you plan to expand your existing business.

There are many different types of fitness businesses in existence these days such as full-fledged business centers, one on one personal training, cardio, boxing, yoga, aerobics and various others. The kind of funding you require will depend on the type of fitness business you wish to start.

When you think of starting your own fitness business, you should be ready to spend your own money. If you can't put up your own money, try to convince friends and family to invest in your fitness business venture. If you are unable to do that also, don't worry. Today, there are various options available to those who need funding for their fitness business ventures:

1. Banks: Banks usually approve large business loans. Simple loans are an excellent source of funding if you have the appropriate security to borrow against. Normally, banks look for a good business plan, great credit rating score and security. Once the risk of your venture is assessed, the terms and conditions are laid down. With the current popularity of fitness and health centers, it should not be difficult to procure a loan through a bank for a fitness business.
2. Mortgage: You can also raise funds for your fitness business through your mortgage. The advantage of obtaining funding through a mortgage is that they offer flexible repayment options as per your business needs.
3. Minority Business Grants: You can obtain as much as $50,000 for your fitness business using minority business grants. The main advantage of funding your fitness business venture using these grants is that they don't need to be paid back like conventional loans. Grants are provided by certain government agencies as tax-free cash awards. However, you must have a foolproof business plan to get approved for these grants. To increase your chance of receiving the grant, get them written professionally.
4. Administrations: There are various administrations and agencies that either work under the federal government or privately. They are dedicated to providing loans to people who are interested in starting their own fitness business.
5. Private lenders: If everything else fails, you can approach private moneylender to fund your fitness business.

Wellness and fitness industries have the fastest growing markets today. Thus, funding a fitness business start up should not be difficult.