Hiring Bad Trainers

Hiring trainers is one of the quickest ways to bring monies into your business. In fact not many business owners realize that hiring trainers is a revenue stream. In fact it is often looked at as one of the business headaches. Here are some quick pointers to identify if you are in fact ‘Hiring Bad Trainers’. Do your trainers:

 

• Consistently making excuses for low or no sales?
• Procrastinate on performing sales or marketing-related activities?
• Ignoring directions and only doing what they feel comfortable doing?
• Measuring success not by the number of sales closed, but by how much time or effort is put into something?
• Creating conflict with others in order to deflect attention from their own non-existent or low production/performance?
• Sabotaging co-workers or stealing prospects and sales leads?

Do your trainers work the training room floor, speak with prospects and go the extra distance. Are the:

 

• Trainers sitting at their desk or on the internet?
• Studio floor is cluttered with weight or weights not be racked?
• Fitness equipment is dusty or not working properly?
• Engaging the members on a first name basis?

 

Mind you this is certainly a short check list. But the point here is that there if far more to being a successful trainer. As the owner or department head that hires trainers expectations need to be clearly stated. The end goal would be to have the trainers develop a clients list and earn a good living. This would make both the trainer and owner happy. But often time what gets lost is what the expected of the trainer that will lead them down the road to ultimate goal and that is obtaining clients.

Take a moment and evaluate your current trainers to see if they are meeting the minimum requirements list above. Tune in next time for some tips on how to set up the expectations for your training staff.