How Much Marketing is the 'Right' Amount?

When you begin to market your services and/or products, consider using multiple methods of marketing.  not one method of marketing is giong to deliver all the desired results.  The best results will come from multiple market strategies that enable the services and/or products to be exposed to the maximum number of people.

Listed below are 10 ways to market your services and products:

• Word of Mouth
• Referrals
• Website
• Facebook
• Twitter
• You Tube
• Flyers
• Posters
• Workshops
• Groupon / Living Social

The more marketing methods that you use the more likely you will succeed.  Be aware that the speicific methods you 'choose' to market your products must be unified and cohesive.  Make sure your marketing efforts are not confusing or incomplete.

Remember, the goal of any marketing effort is three fold.

First, using the methods listed above, drive the customer to your products and services building awareness and recognition.  Second, convert tehm into a paying customer and third, make them repeat and loyal customer.

As we have discussed before, it is better to have 60 clients who train once a month than 12 clients who train five times per month.  In effoct, the more people who understand and appreciate your product/services, the more successful you will be each month.

Most importantly, treat all your marketing strategies the same.  You will be far more successful using multiple marketing approaches to secure a profitable business for years to come!